Hailing from Kuala Lumpur, Malaysia, to a Malaysian father and Filipina American mother, Tengku Chanela Jamidah was born. Little did they know, she would go on to change the world.

In her homeland, Jamidah launches ULTRA: a sustainable design collective that went on to be recognized and awarded by the UK’s Ethical Fashion Forum for Innovation in Design and Sourcing.

Jamidah launched a ready-to-wear brand called THAVIA, inspired and named after her firstborn child.

Jamidah develops a beloved South East Asian cult favorite, a cosmetic line called DIDA, with her close friend, the late Didie Nasir.

THAVIA is acquired by e-commerce giant FashionValet to bring chic modest fashion to all of Southeast Asia.

Jamidah moves to the United States, landing in Los Angeles, California, which is well-known for being on the cutting edge of holistic wellness. Jamidah discovers CBD for the first time, and realizes its potential to change the world.

Jamidah begins using her international platform to advocate for change. She begins consulting on medical cannabis projects in the Eastern world. She also launches JIWA, her private sound bath practice.

Jamidah discovers a fatwa by the North American Fiqh Council that approved hemp and CBD as religiously permissible, since they’re non-intoxicating medical assets, and gets struck with an idea that she just couldn’t shake. Jamidah meets Potli’s Felicity Chen, who fatefully, hands her a zine where she discovered Ishaq Ali. Ishaq was already putting in work to address Muslims curious about the cannabis plant, and with a shared mission to destigmatize plant medicine and to heal Muslim communities, Jamidah and Ishaq went on to become the co-founders of Halal Hemp.

Halal Hemp is extremely proud to launch the world’s first social activism and lifestyle brand, curated for and by Muslims. In the spirit of religious tradition, a portion of all proceeds from the Halal Hemp marketplace directly benefit Muslims wrongfully incarcerated due to the War on Drugs. Our social impact program will also extend to compassion care and other related initiatives.